>> Marketing Management
Content of the Presentation:
'According to Michael Porter (1990) a nation's competitive advantage is dependent upon four core attributes. factor endowments. demand conditions, relating and supporting industries, and firm strategy, structure, and rivalry. In addition to these core attributes. Porter believed that 'chance' and 'government' can also detract from or improve a nation's competitive advantage."
1) How do factor endowments and demand conditions influence a nation's competitive advantage? Should firms consider these attributes in their decision to internationalise? Why?