How does the strategy for rei compare to the strategy
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Visit the REI Web site and select a product category, such as outdoor apparel. Review the category and determine what you believe is the company's marketing strategy for that category.

How does the strategy for REI compare to the strategy of one of the competitors you selected in the Market Position discussion in Unit 1? What are some changes you would recommend to REI to maximize their strategy in your chosen product category?

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