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How does target compete against mammoth walmart

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Reference no: EM13863072

Case- Target

1. What has Target done well over the years in terms of its integrated marketing communication strategy? What should it do going forward?

2. How does Target compete against mammoth Walmart? What are the distinct differences in their IMC strategies?

3. Did Target do the right thing by tweaking its message to focus more on value and less on trends? Why or why not?

Attachment:- Target.rar

Reference no: EM13863072

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