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Cook, R. A., Hsu, C. H., & Marqua, J. J. (2014). Tourism: The business of hospitality and travel (5th ed.). Upper Saddle River, NJ: Prentice Hall. Please please list your reference after each question. 1. How does seasonality create marketing, management, and financial challenges for attraction and entertainment operators? Provide an example in which these challenges affected your travel. Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines. 2. Why have shopping malls been turned into tourism attractions? How have shopping malls targeted visitors? Provide an example of a mall near you in which you see the shopping mall changing. Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines. 3. Explain the similarities and differences between heritage attractions and commercial attractions. Provide examples to illustrate your points. Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
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