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Marketing Plan This week you will continue your comprehensive marketing plan, researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit III you will conduct an Industry Analysis and a Competitive Analysis. Industry Analysis Perform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future. Remember to cite your research. Competitive Analysis Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution strategy. What is the overall brand perception in the mind of the consumer? How does each rank based upon a pertinent parameter? Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Industry Analysis and Competitive Analysis). Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
What will the store of the future look like? What will be the impact on the traditional "bricks and mortar" store that we can visit, walk in, peruse the product, purchase, and walk back out to our car with our purchase in-hand
Drucker's view on marketing can be summed uo in 5 points. what are these five points? argue that each point is conditional, shallor or not supported by contemporary thought
Can you help me describe the marketing tools used in Barnes and Noble Web site. Include an evaluation of the apparent customer service provided by Barnes and Noble. Also, please provide references.
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discuss the relative emphasis that would be placed on advertising or personal selling in each of the following
Describe Dissertation and what areas do you think that i should focus on to gain a successful dissertation
The NewShoes case provides background on the athletic shoe industry, and the condition of the company as your team takes over marketing for the firm. What decisions are made at the corporate level? What other decisions might you face as the simulat..
The Sarbanes Oxley Act (Sox) came about as a result of corporate scandals such as Enron and Worldcom. Critics say that it is burdensome for most medium sized business.
Explain E-commerce Global E-Commerce Trade-off and describe the reasoning you believe contributed to the trade-off decisions in the following areas
problem 1your retirement strategy is to invest 500 per month in an equity mutual fund and 200 per month in a bond fund.
The negotiations succeded
Lian Beng Construction incorporated in 1988 has an A1 grading in the General Building category and an A2 grading in Civil Engineering category under the Singapore Building and Construction Authority Contractors Registry System According to these g..
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