How does a marketer balance the short-term gains

Reference no: EM13881637

How does a marketer balance the short-term gains that sales promotion can deliver against the possible negative long-term consequences such promotions might have for brands? Use appropriate examples.

Reference no: EM13881637

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How does a marketer balance the short-term gains : How does a marketer balance the short-term gains that sales promotion can deliver against the possible negative long-term consequences such promotions might have for brands? Use appropriate examples.

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