How do marketing competencies impact firm performance

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Reference no: EM13866276

The Impact of Functional Competencies on Firm Performance of Pharmaceutical Industry in Jordan

This research attempts to study the impacts of several major functional competencies on firm performance measures.

In other words, the study aimed to answer the following questions:

1) How do marketing competencies impact firm performance?

2) How do research and development competencies impact firm performance?

3) How do information systems competencies impact firm performance?

4) How do production competencies impact firm performance?

5) How do human resources competencies impacts firm performance?

6) How do functional competencies impact firm performance measures?

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Reference no: EM13866276

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