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Topic 1: Creating a Customer Relationship Management Plan
Think of a company that has provided great customer service to you recently.
What did it do? How did it go beyond what you expected? What do companies have to do to get employees to deliver such services.
Topic 2: Loyalty and Distribution Methods
• Are loyalty programs more likely to be successful for certain kinds of products and service than for others?
• Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?
write a 350- to 500-word paper in which you complete the followingmiddot describe the primary components of a strategic
Department stores carry narrow product lines with deep assortments within those lines. Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save time or money
Explain Managing an e-business avoiding failure and Company leaders are still a bit concerned about the possibility of becoming an e-commerce failure
What sorts of external trends should iRobot pay attention to? Why? Also, would they have been better off working with an established vacuum cleaner manufacturer? Why or why not? Support your opinions
Which of the following is an example of a distribution metric used for measuring the performance of marketing plans? Which of the following is true regarding a marketing audit
Create advertising and public relations objectives that align to each one of the bank's strategic goals. Be sure to use the specific, measurable, achievable, relevant, and time-bound (SMART) methodology
What has Nike's branding strategy been with Converse? Why do you think Nike has chosen to hide any of its own branding on the Converse product?
promotion is one variable of the marketing mix. sellers communicate information about their products and services in
Analyze the results. Be sure to consider the respondents' self-reported brand preference and the choice in the taste test. Assess the implications. How can a marketer use the results in its marketing communications plan?
Marketing Strategy of Nintendo Wii
Explain the contemporary theories and styles of leadership. Describe the leadership style demonstrated within your chosen organization
Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product's closest brand competitor? Explain why you chose this ..
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