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1. A manufacturer recently exported peanut butter with a green label to a nation in the Far East. The product failed because it was associated with jungle sickness. How could this mistake have been avoided?
2. If you were asked to provide a small tip (or bribe) to have a document approved in a foreign nation where this practice is customary, what would you do?
You will analyze the organizational behavior of your current or former employer
Product Strategies Explain the product characteristics including the product and/or service qualities, warranties, service contracts, packaging, and branding opportunities
what is the tag line for Pepsi print advertisement and what is message strategy (cognitive, affective, conative and their sub-categories) for Pepsi print advertisement?
packaging is used to protect products in their journey from the manufacturer to the end user or consumer. packaging can
Pick a brand extension. Use the scoring model in Brand Focus 12.0. How well did your brand extension do? What could have made it do better
With reference to relevant literature, critically discuss how the Chinese SOE, Baosteel, has benefited from both the globalisation of marketsas well as the globalisation of production.
Pick an international ad (provide the link) and based on global marketing lecture and text material tell me why it could or could not be standardized to the US market.
Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service. Write a four to five (4-5) page paper in which you:
during the past two decades we have seen companies who had seemingly solid contracts to conduct businesses in a country
Target Audience of Case Study-It is important to understand the demographic classification of the people that frequent the restaurant in order to serve them (Meyers, 2010)
Explain Defining Web Site Target Users and Research the Internet on the importance of defining user population for a Web site
Read the two sample scenarios first. In this assignment, you will be writing one such scenario. At the end of your write-up, include a summary of your marketing scenario in two or three sentences. Mention the marketing decision
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