>> Marketing Management
Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas). Research the brand and analyze how the company has managed the brand's product life cycle (PLC) over the years. What type of strategy are they using? Do you think that the product described by other students will be successful long term? Explain why or why not.
Your discussions should include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions. Please use journal articles for the sources in your writing. The sources you use and the dates must in recent years.