Reference no: EM131342767 , Length:
Case: New Belgium Brewing
New Belgium Brewing's tremendous growth to become the nation's third-largest craft brewery and ninth-largest overall has been guided by a steadfast strategy based on customer intimacy, social responsibility, and whimsy. The company's products, especially Fat Tire Amber Ale, have always appealed to beer connoisseurs who appreciate New Belgium's focus on sustainability as much as the company's world-class brews. Despite its growth and success, New Belgium has managed to stay true to its core values and brand authenticity-the keys to its marketing advantage in the highly competitive craft brewing industry.
1. Which of New Belgium's competitive advantages is the most important and the cornerstone of the company's strategic focus? Why? 350 words and 3 references
2. How can New Belgium maintain its strategic focus as the company continues to grow? 350 words and 3 references.
3. New Belgium's leadership is interested in opening a third brewery to join its Fort Collins and Asheville locations. As Chief Operating Officer, you have been asked to prepare a list of pros and cons on opening a third brewery. What key items would be on your list? 350 words and 3 references
Case: Apple
Few companies have been able to master the arts of product innovation, a "cool" brand image, and customer evangelism like Apple. After nearly collapsing under a cloud of bankruptcy in the mid-1990s, late Apple CEO Steve Jobs was able to save the company he created through product innovation, a masterful marketing program, and an entrepreneurial corporate culture. This case reviews Apple's history and remarkable comeback with an eye toward the marketing strategies that created the company's success.
4. Based on the distinction between consumer needs and wants, explain how and why Apple - unlike any other company - is able to transition its products from wants to needs. 350 words minimum. 3 references
5. How has Apple successfully used behavioral segmentation to develop extreme loyalty among its customers? 350 words and 3 references
6. The media often points to Apple's massive cash reserve as a key strength that the company could leverage to become even more successful. If Apple asked, what would you tell them to do with the cash? How could Apple better meet customers' needs and wants by strategically investing that cash for the company's future? 350 words and 3 references
Concentration of acting polymerization
: Do cofilin and profilin increase or decrease the critical concentration of acting polymerization?
|
Fatty acid from absorption to delivery to a cell
: Compare the path of an amino acid to that of a large fatty acid from absorption to delivery to a cell.
|
What kind of account is allowance for doubtful accounts
: What is the conceptual difference between the percentage of credit sales and aging methods of estimating bad debts?
|
Tripariat thermal structure of a lake
: How does heat affect the tripariat thermal structure of a lake (epiliminion, thermocline and hypolimnion) during the summer and does the application of wind change this?
|
How can new belgium maintain its strategic focus
: Which of New Belgium's competitive advantages is the most important and the cornerstone of the company's strategic focus? Why - How can New Belgium maintain its strategic focus as the company continues to grow? 350 words and 3 references.
|
Why is it important for an organization to have a mission
: Why is it important for an organization to have a mission? Why is it important for team members to know their roles on a team? Is competition within a team a good or bad thing? Explain your response
|
What is the focus of your interview
: During this course you have developed knowledge of consumer behavior. In this assignment you will apply that knowledge to an analysis of the consumer buying decision process. Your focus should be on the specific behaviors consumers engage in and i..
|
Write an essay about many rivers to cross
: Write an essay about Many Rivers to Cross. Discuss major developments in institution of slavery in 19th century and the impact of these changes for the US as a whole and the experiences of African Americans particularly.
|
What is the principal amount of the note
: A business borrows $1,000, giving a note that requires repayment of the amount borrowed in two payments of $600 each, one at the end of each of the next two six-month periods.- Calculate the total interest on the note.
|