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1. Relationship Marketing
How can database marketing help an organization improve its relationship marketing? What databases do you think you're in? How do you think you got there? What if you woke up one morning to find all marketing databases were illegal? Would this be a good thing, or a bad thing?
2. Influencing the Senses
Bradford and Desrochers raise interesting ethical issues in their discussion of scents and the influence on consumers. The covert objective ambient scent (COAS) is a scent that is just below our olfactory threshold, but is above the threshold for our brain to detect. Construct a covert objective ambient scent scenario and evaluate the benefits and detriments to the organization and the individual.
Prepare marketing plan for Manco Abbott and it should be about 6 pages in length
What are the main issues facing the organization in the case study, or issues with your chosen retailer and what are the options available to the organization
Develop a marketing plan for a NEW specialty bariatric facility that will operate in the Orlando, Florida area.
Created a report that reflects the application of specific knowledge of market structures and compared the selected company's and the major competitor's products on the basis of the market structure.
Barbara Herdman is the manager of the marketing research department of J.E. Hall, Inc. She recently collected demand data for the last six years of a special product and then asked one of her associates, Mr. Brown, to forecast the data for the same p..
A market research firm wants to find out if men and women feel differently about SilkyTouch facial tissues. In a survey of 90 men, 76% said they had a favorable impression of SilkyTouch
You have been asked by senior management to identify new products or services to the marketplace. What kind of research would you conduct and how would you create a strategic marketing research plan.
What are the 5 elements that stroke you the most in Indian consumer culture, What are the 5 retail specificities (any type of format) that grabbed your attention in India, 3. How is luxury (and also the idea of sacredness) expressed in Indian r..
Write on MM as how companies are reviewing their MM while entering into foreign markets and getting success and or any problems when they do not adjust their MM in overseas markets
What were Green Rivers concerns and questions regarding -Trade Standing, Ordering and payment history, Willingness to cooperate in joint programmes and willingness to share information
Write a Research Report Review regarding recent research in the field of ergonomics and/or human factors design considerations:
many non-profit organizations such as universities churches government agencies and charities are using marketing
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