How are the luxury car competitors strategies similar

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Reference no: EM131037090

Visit the websites of two luxury car makers:
Lincoln at https://lincoln.com
BMW at https://www.bmwusa.com

These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy.

How are the luxury car competitors' strategies similar? In what manner are they different? Which company has the competitive advantage and why?

Document Requirements:

REquired standard 12-point font size

MS Word Document

Rsponse should be 500 words long, single spaced is fine

Required 2-3 sources in APA citation (I do not need more than 3 sources)

Respnse should be plagiarism free.

*Field of Study: Management Policy and Strategy

Reference no: EM131037090

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