How are manufacturer-supplier relationships governed

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Question #1

How are manufacturer/supplier relationships governed by solidarity norms and economic incentives? Do you think Kumar, Heide,& Wathne (2011) are correct in their conclusions about this relationship? (Do some research to support your answer.)

Question #2

Do strong solidarity norms, in an upstream supplier relationship, affect internal incentives within a downstream manufacturer? (Note: This is one of the findings of the Kumar et.al. (2011) paper)

Reference no: EM132190476

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