How and why product warranties are important marketing tools

Assignment Help Marketing Management

Reference no: EM131266914

Describe how and why product warranties are important marketing tools. Product warranties are important tools because they offer consumers protection and help them gauge product quality.

1. Lands' End and L.L. Bean are renowned for their product guarantees. Find and read the exact wording of their guarantees on their Web sites (www.landsend.com and www.llbean.com). Do you think a company could successfully compete against either without offering the same guarantee?

Reference no: EM131266914

Questions Cloud

The prize in economic sciences : Press Release: The Prize in Economic Sciences 2016. The Royal Swedish Academy of Sciences has decided to award the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2016 to Oliver Hart.

What kind of marketing channel functions can be performed : Define the types of channel intermediaries and describe their functions and activities. - What kind of marketing channel functions can be performed over the Internet?

Six decision steps to guide its course of action : Suppose a soft drink firm is grappling with the decision about whether or not to introduced to market a new carbonated beverage with 25% real fruit juice. how might it use the six decision steps to guide its course of action?

Diagram that illustrates the situation : Erin spends all her income on good X and good Y. As the price of good X increases while the price of good Y remains fixed, Erin's price-consumption curve is horizontal. a) Let the price of good Y be $1 per unit and Erin's income be M. Draw the di..

How and why product warranties are important marketing tools : Describe how and why product warranties are important marketing tools.- Do you think a company could successfully compete against either without offering the same guarantee?

What does tyranny of majority mean : What is oppression, and what measures can be taken to eliminate it from the workplace? Explain. What are the mechanics of oppression? What does scapegoating mean? What does tyranny of majority mean

Convertible bonds-prepare the entry to record the conversion : Aubrey Inc. issued $5,770,200 of 8%, 10-year convertible bonds on June 1, 2014, at 98 plus accrued interest. The bonds were dated April 1, 2014, with interest payable April 1 and October 1. Bond discount is amortized semiannually on a straight-line b..

How the selected individual contributed to societal change : Provide background information on the individual and their personal philosophies, Discuss how the individual was connected to the Progressive Movement and Discuss how the selected individual contributed to societal change.

Welfare program that guarantees individuals : The government institutes a welfare program that guarantees individuals $2000/month. The guarantee is phased out immediately with the first dollar of income earned. How many hours does Martha work? What is her income?

User Account

All Pages