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1. Your company president has decided to restructure the firm and become more market-oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation.
2. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, "If we aren't customer-driven, our cars won't be either." Explain how this statement reflects the marketing concept.
3. How are Coke and Pepsi using their Web sites, https://www.coke.com and https://www.pepsi.com, to promote their newest product offerings? Do you see hints of any future strategies the companies might implement? Where?
4. How can a new company best define its business mission statement? Can you find examples of good and bad mission statements on the Internet? How might you improve the bad ones?
5. What techniques can make your school enrollment marketing plan more effective?
Discuss the factors that encourage internationalisation of service organisations. For a service organisation with which you are familiar, explain which of these drivers are currently most relevant, and how this might change over time.
It is based on a discussion piece that highlights a number of points such as the importance of leadership roles relating to corporate greening in creating the sustainable future for the organization.
Please list and discuss the four competing philosophies that strongly influence an organization's marketing processes. Discuss the meaning of "empowerment" and why do firms pursue this approach to employer-employee relations?
Based on what you have learned about change management, pick a problem within your current company, past company, or some other company and devise a plan for change. How can you avoid resistance to change
1q. imagine you have been hired to manage the pr function for a startup company specializing in environmental concerns
Develop a Quality Function Deployment (QFD) for a bicycle. Quality Function Deployment
Discuss the firm's activities outside the U.S. and identify which economic concepts, such as comparative advantage, apply to your firm.
Write a four to six (4-6) page paper in which you analyze the following components of your chosen country: Describe the political / financial background of your country, including relevant historical events. What kind of government does it have
Compare and contrast the calculated financial figures for Tiffany & TJX. Analyze and discuss why the percentages and ratios differ for the two retailers - Analyze which retailer has the better overall financial performance.
Explain privacy and security issues - what do you meant by privacy and security issues explain with example
Please discuss "How does Hormel use its web site (www.hormel.com) to promote its store brands? Is the site designed more to promote the company or it's brands? Check out the Spam web site at www.spam.com. How do you think Hormel is able to success..
Your group will create a strategic plan and present the plan in a professional manner. The plan requires a paper turn in to the Assignment Folder and a PowerPoint presentation that is presented in the last week of class
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