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1. Explain what is meant by hit-and-run (or guerrilla warfare) and preemptive strike offensive strategies. Under which circumstances are either of these strategies most effective?
2. Discuss recent developments in the measurement of television viewing audiences and their implications for advertisers. do you think advertisers should have to pay for viewers who watch tv shows on a time-shifted basis on their dvrs or video on demand?
3. Denning says, "Analysis is what drives business thinking." He characterizes this as both a strength and a weakness. Explain why analysis is necessary and why an over-reliance on analysis can be a weakness.
A group of mechanics at Ace Garage repair vehicles that break down at an average of λ = 7 vehicles per day (approximately Poisson in nature). The mechanic crew can service an
The restaurant you are working at makes one massive batch of ravioli each day. If you run out before the end of the day, the last few customers are less than satisfied, but if
In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit
Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research - information related to the marketing and
How do organizations encourage political activity? How can managers prevent the negative consequences of political behavior? Which influence tactics are most effective? Explai
Can you think of an IMC campaign? Progressive is one example, but there are plenty out there. Feel free to go back in history and think of campaigns like IBM's launch of the p
Evaluate key features of Title VII, Equal Pay Act, American Disabilities Act, Family Medical Leave Act, Health Insurance Portability Accountability Act (HIPAA), and Patient Pr
What are some advantages and disadvantages of JIT and lean production? Why do you think many firms are experiencing an increase in JIT and lean production? Are there organizat
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