Hit-and-run and preemptive strike offensive strategies

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1. Explain what is meant by hit-and-run (or guerrilla warfare) and preemptive strike offensive strategies. Under which circumstances are either of these strategies most effective?

2. Discuss recent developments in the measurement of television viewing audiences and their implications for advertisers. do you think advertisers should have to pay for viewers who watch tv shows on a time-shifted basis on their dvrs or video on demand?

3. Denning says, "Analysis is what drives business thinking." He characterizes this as both a strength and a weakness. Explain why analysis is necessary and why an over-reliance on analysis can be a weakness.

Reference no: EM132234036

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