History of saturn and gm, Throughout its existence, Saturn

History of saturn and gm

Reference no: EM13747611

Throughout its existence, Saturn has never turned a profit for General Motors. Research the history of Saturn and GM's decision to continue funding it (although GM has now decided to close down the auto maker). Why hadn't Saturn made a profit? Was escalation of commitment in play in GM's decision? If so, how?

Reference no: EM13747611

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