Highlighted global standardization

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Reference no: EM13109401

1. Why do you ponder that Roberto Goizueta switched from a strategy that emphasized localization towards one that highlighted global standardization? What were the remunerations of such a strategy?
2. What were the boundaries of Goizueta's strategy that persuaded his successor Daft, to shift away from it? What was Daft trying to achieve? Daft's strategy as well did not produce the desired results. Why do you think this was the case?
3. How would you characterize the strategy Coke is now pursuing? What is the enterprise annoying to do? How is this dissimilar from the strategies of both Goizueta and Daft? What are the benefits? What are the potential costs as well as risk?
4. What does the evolution of Coke's strategy express you about the convergence of customer tastes and preference in today's global economy?

Reference no: EM13109401

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