Highest mindshare by distinctly structuring the same.

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Consumer? In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product (or a new product at the time of launch) so as to garner the highest mindshare by distinctly structuring the same. However, that is easier said than done and many marketers fumble when it comes to playing with the real life nuances and bringing out a crisp value proposition

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