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Which of the following was not given as a guideline for external monitoring? 1) Examine a wide range of developments and trends in the environment 2) Make an extra effort to learn what clients and customers want and need 3) Identify both the strengths and weaknesses of competing products 4) Rely primarily on your own intuition to analyze the environment.
In a one sentence describe the main job of the Finance function in an organization? the Marketing function? the Human Resource Function?
Explain why different metrics may be more useful to marketers in determining the effectiveness of their advertising at different times. Give examples of which metrics may be useful as consumers go through the purchase decision process.
Assume that a person who is intent on a business career chooses to have several tattoos. Which type of tattoo is likely to send a positive message about his or her maturity and seriousness? Why?
Do you know of any organizations that use modern management thinking as describe in your textbook?
Which of these is a basic activity of strategy evaluation?
Give examples of incidents from a job where perceptions and cognition (thinking) may have had a strong influence on employee behavior. What was the situation, who was involved, and how did they act? Describe the thinking patterns you observed.
Honda Motor Company has discovered a problem in the exhaust system of one of its automobile lines and has voluntarily agreed to make the necessary modifications to conform with government safety requirements.
How are evaluation and control different for each stage of the strategic process (planning, implementation, evaluation, and control)? How are they similar? Respond substantively to at least two other students' posts.
ABC Company was founded by the current CEO, Fred Law. The company purchases real estate, including land and buildings, and rents the property to tenants. The company has shown a profit every year since it was founded, and the shareholders are satisfi..
Judge whether marketing occurred in this situation and justify your conclusions. Appraise the effectiveness of government regulation in controlling markets.
Complete the following. Under make-to-stock, _____.
Assess the degree to which companies like Apple might be affected by such ethical relativism in the countries in which their suppliers operate.
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