Green mountain coffee roasters and keurig coffee

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Green Mountain Coffee Roasters and Keurig Coffee

What strategy has GMCR/Keurig used to fuel growth?

What implications does GMCR/Keurig’s corporate strategy have for its approach to innovation, and how should this strategy be managed?

Why didn’t the Keurig product development engineers think of this? 

Reference no: EM13844681

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