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Sport sponsorship is a great way to generate revenue for a professional sports team, tournament, stadium, or individual sport. It is also a great way to promote a product, which is why it is a billion dollar industry. Naming rights for NFL football stadiums bring in $20 million a year. NASCAR racing teams count on multiple sponsors in order to help with costs, and minor league and major league baseball team's count on giveaways or contests to bring in fans.
Consider yourself the marketing director for the "Frisco Roughriders Minor League Baseball Team" (real team alert!) Ticket sales are down and you need to bring in more fans quickly: Come up with an original promotion idea to draw in fans with the following in mind: What age group are you targeting? How? Why? Give an example for each category:
1) Giveaway (Who is your target audience?)
2) Theme Night
3) Contest
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Show the Strategic Square, properly representing each lipstick brand in the square and determine the strategy that you believe that each competitor should pursue in the Polish lipstick market, based on the strategic square.
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