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Develop an 8 to 10 page marketing plan for a sports enterprise (e.g. mprofessional, school or community program). you will take the position of the manager and develop a plan that you would implement through your employees and/or contractors. You will make sure the plan is feasible when assessing it from a senior management prospective.
Focus of the marketing plan
1. generate a sports marketing mix for your organization to address the promotion mix of advertising, public relation, sales promotion and pricing
2. Justify market selection decisions including the sociological and psychological factors as influences including targeting and positioning of the product
3. construct and overview of internal and external contingencies describing tow internal and three external contingencies and how they impact the sports marketing plan
4. generate a plan for the marketing process. within that plan include a control phase and an implementaion strategy. Any unique issues should also be addressed in this section, including the impact on facilities and any specific department or segments of the organization impacted by the plan.
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