General view of dissatisfaction from sales

Assignment Help Marketing Management

Reference no: EM1321133

Scenario Summary

You are a general manager with a service company. You are hearing comments from your sales group that customers are unhappy with your company. The comments range from poor service, missed assignments, to technical failures. When you ask for specifics, you get a general view of dissatisfaction from your sales group but not a clear view if there is an issue.

You have met with several of your large customers in the past few months and they have not indicated that there is an issue. If anything your impression from customers is that things are going well.

Your company is growing and there are new customers and some new sales people.

Would you investigate customer complaints further? If so, how would you proceed to understand if there is a problem with service?

Activity

Read the You Decide scenario and decide on a response. Your goal is to identify the critical issues in the scenario and determine how you would resolve. Write a report correctly formatted of at least 125 words

Additional Requirements

Min Pages: 125
Max Pages: 125

Reference no: EM1321133

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