General description of the product

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Select a new product that could be introduced in the market. Alternatively, select an existing product that a firm would want to revamp and reintroduce in the marketplace, where you define the product to include the following:

- General description of the product (new, revamped, or reintroduced)

- Relative advantages and complexity of the product

- Value, use, risk, and price of the product according to the company or according to your estimate

- Analyze and examine the new attributes of the product.

- Determine the aesthetic value; usability; additional features; technological complexity; use experience; and extent of change in identity, look, feel, and sound of the product, considering the following:

- Target market

- SET factors

- Position on the style-technology map

- Identifying an innovative product that you want to market

All written responses should follow APA rules for attributing sources.

 

Reference no: EM13893101

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