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Gadgets because most of his friends have them

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Reference no: EM131440310

Steven, a construction worker, always buys new gadgets because most of his friends have them. Besides, he relies on reviews from his friends rather than on the mass media to make his purchase decisions. It can be inferred that Steven belongs to the category of _____ in the diffusion process.

a. innovators
b. the early majority
c. laggards
d. the late majority

Reference no: EM131440310

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