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Some service marketers maintain that service marketing is fundamentally different from product marketing and that different skills are involved. Some traditional product marketers disagree, saying that “good marketing is good marketing”.
Take one of the two positions and defend it.
A hotel chain is considering using yield management to increase profits. Its plan is to sell unsold rooms at a discounted rate very close to the night of stay.
Marketing research over the internet has increased significantly in the past decade. Outline and then discuss the strengths and weaknesses of marketing research conducted online with respect for a foreign or domestic airline company of your choice.
Identify the problems (issues) and determine the potential solutions to the problems - Provide detailed recommendations.
Describe the leadership, environment, and process factors specific to both individuals as well as teams that contribute to a creative climate. Make sure to compare and contrast how well these factors affect individual team creativity climate
Construct a regrets table. What decision should be made using minimax regret?
How might a Wal-Mart representative respond to the negative criticisms that might be brought up, and what other benefits could the representative offer the planning board to bolster Wal-Mart's case for gaining the board's approval?
As part of a quality improvement initiative, Consolidated Electronics employees complete a three-day training program on teaming and a two-day training program on problem solving. The manager of quality improvement has requested that at least 8 train..
Please create a duffle bag with a photo with your own unique design then discuss how the elements/competitive dimensions, price/cost, quality, delivery, flexibility and others are utilized with the product. Please no plagiarism please writes from scr..
Illustrate what is primary reason also Explain why retailers tend to locate high-draw items around periphery of store
Should a firm install an expensive safety device that will increase cost but that customers do not want. Are same principles involved in both these questions. Explain.
If a company has more than one warehouse in northern Florida and only the Jacksonville site is unionized, the company’s BATNA and bargaining power is greater than if only one warehouse exists. Since the 1980s, unions have increased the use of a strik..
Data Analysis-You have been provided with an Access database that contains sales data from a small bakery. The data has information about the client, bread type, cost to produce the bread and sales. Identify most sold bread type. Determine which brea..
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