>> Business Economics
From the financial statements of Under Armour identify any sources of risk in there operations. Do the financial reports indicate any uncertain activities or changes to the economic environment that ultimately appear to have affected the company's financial outcomes? Analyze the Under Armours profitability and identify the economy or industry influences on its costs, operations, and profitability. Describe the competitive environment, the distribution of market power, and the strategic behavior of the firm and its competitors.