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1) From the e-Activity, evaluate Amazon's pricing strategy. Select two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue and give a plausible explanation why price differences may occur.
2) "Promotion, Advertising, and Sales Promotion Strategies" Please respond to the following: Select one advertisement that you have viewed in the last week. Briefly describe the advertisement and where you viewed it. Determine the advertising strategy that was used in this advertisement. Explain your rationale.
Discuss their mission and marketing objectives, and the role of a situational analysis in the company’s success. First Flavor, Inc. offers marketing solutions for brand marketers. It provides Peel 'n Taste Marketing System, the flavor strips for flav..
You work for a medium-sized, high-tech firm that faces intense competition. Change seems to be the only constant at your workplace, and each worker's responsibilities change with the project assigned. Suppose you are responsible for filling the HR Ma..
imagine you are the marketing manager for a u.s. manufacturer of paper products including paper plates paper towels
Begin by defining Performance Management in your own words. Next, identify three (3) of the performance issues discussed in the assigned readings or that you’ve identified through your independent research. First define each and then discuss the issu..
When the shirts are completed, they are to be shipped directly to Chicago at a transportation also storage cost of $6 per cwt. An import duty of $0.50 per shirt is assessed.a. From a logistics-production cost standpoint, should the shirts be produc..
Littlejohn defines a theory as "any conceptual representation or explanation of a phenomenon." Based on our class discussion, why is it important to notice the word "OR" in this definition?
Roadway is uniquely prepared to meet the demand for future road construction in Georgia; but in order to do so, must decide on investing in a new asphalt plant or in using an existing plant from another division. Utilize the data on the physical and ..
An electronics firm is currently manufacturing an item that has a variable cost of $0.50 per unit and a selling price of $1.10 per unit. Fixed costs are $14,000. Current volume is 35,000 units. Variable cost would increase to $0.60?, but volume shoul..
Drucker, Reich, Friedman and Rifkin's ideas of the future of work will be important in the future job market. What interest, skills, and values do you possess that will be relevant in the emerging global economy? What steps can you take to improve yo..
Describe an offensive tactic and a defensive tactic that either your Strategic Audit firm has used or should use to gain a competitive edge. Explain if these tactics were successful, if used by the firm in the past.
How can communication assist with change strategy and implementation? What should you communicate about a change? When should you communicate about a change.
An old friend of yours has been making and selling vitamin-fortified smoothies to acquantances and friends for some time. He is thinking about opening a shop in a small college town, but he is worried about whether he will have enough customers who w..
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