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The author provide four steps to address trends that the firms face in the market, so they have to identify that trends is important to get involve, in addition, the conduct two separate explorations by involves to completely and take care of the beauty. Therefore, comparing the result and try to understand the costumers’ orientation. Finally, isolate potential strategies, so they have to figure out its category and what the costumers’ orientation to take it.
The author’s message is to provide advice for the company that the trend is significant to stay in the market and keep profitable. I think, the firm that ignore this trend will struggle and some of it will leave the market because with technology the alternative is fast, so it needs to be creative and fast to stay long.
Please rewrite this answer by using ownwords?
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