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The Four Imperatives of Aligning Sales and Strategy
For your Portfolio Project, you will research an organization of your choice and assess this organization with regard to how it reflects and incorporates the four imperatives for aligning sales and strategy (Day & Moorman, 2010). These imperatives are summarized in Week 1, if you need a quick overview.
Section 1: Introduction and Thesis Statement
Provide the following:
Section 2: Aligning Sales and Strategy
Section 3: Strategic Leadership
Section 4: Stakeholders and Recommendations
Section 5: Conclusion
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