Four elements of the service-opportunity matrix

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Reference no: EM131372059

List and describe the four elements of the Service-Opportunity Matrix. Describe your own specific example (that has not already been discussed) of each.

Discuss the three categories of risks that marketers should be aware of and manage. Give your own example (that has not already been discussed) of how a company could manage one type of risk.

Reference no: EM131372059

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