For a brick-and-click company to add e-commerce

Assignment Help Operation Management
Reference no: EM131035544

For a brick-and-click company to add e-commerce to its marketing mix, the firm must be aware that it creates the threat of a backlash from its channel partners. The question remains: How to sell both through intermediaries and online? What strategies may be employed by the company to manage this risk? Support your recommendation

Reference no: EM131035544

Questions Cloud

About to southern semiconductor corporation : The president of Southern Semiconductor Corporation (SSC) made this statement in the company's annual report: "SSC's primary goal is to increase the value of our common stockholders' equity." Later in the report, the following announcements were m..
Globalization is an important strategy for many firms : Globalization is an important strategy for many firms large or small. Yet, actual implementation varies according to the company, industry and the countries it wishes to enter. Explain how Apple’s globalization strategy for the i-Phone illustrates th..
How its globalization effort has succeeded or failed : Discuss Cemex’s primary motivation in entering markets outside Mexico. Then explain why its approach has emphasized local acquisitions and how its globalization effort has succeeded or failed
Ensure that managements and stockholders interests : What are some actions that stockholders can take to ensure that management's and stockholders' interests are aligned?
For a brick-and-click company to add e-commerce : For a brick-and-click company to add e-commerce to its marketing mix, the firm must be aware that it creates the threat of a backlash from its channel partners. The question remains: How to sell both through intermediaries and online? What strategies..
Will countries with the toughest environmental laws : Given Porter’s arguments, will countries with the toughest environmental laws ultimately become the most competitive? Is the U.S. destined to lose competitiveness if it fails to adopt tougher standards (or has this happened already- you may wish to r..
What is absorption cycle refrigeration cycle : how its co officent of perfomance define
Produce an infographic of the information system : Show physical movement of product from source to consumption and/or return. Identify the means of transport where appropriate. Produce an infographic of this supply chain process.
Management to maximize shareholder wealth : If a company's board of directors wants management to maximize shareholder wealth, should the CEO's compensation be set as a fixed dollar amount, or should the compensation depend on how well the firm performs?

Reviews

Write a Review

 

Operation Management Questions & Answers

  Describe style of leadership

Robert Nardelli was heavily criticized for his leadership style and methods he used during his tenure as CEO of Home Depot. Using your readings for this week, along with outside research, describe his style of leadership and take a position on whe..

  Adequate education for workplace success

Do you think the public school system provides adequate education for workplace success? What more could schools be doing to promote more financial success in their students?

  Elucidate what do you tell mr munson

Average labour cost last year was $20 per hour, kits cost %1,000 every also energy costs were $3 per kilowatt-hour. Elucidate what do you tell Mr. Munson.

  The primary benefit in using the marketing process

The PRIMARY BENEFIT in using the MARKETING PROCESS is to:

  How does one avoid infringing those rights in the future

What rights, if any, are infringed by not referencing Internet sources, and how does one avoid infringing those rights in the future?

  What type of steel should be used to construct the bridge

What type of steel should be used to construct the bridge? How will the safety of workers be ensured during construction and steel erection?

  Most of hr performance issues result from underlying

many hr performance issues result from underlying motivational problems external to the work environment health career

  Discussed the power of networking

Our speakers have discussed the power of networking and the importance of building relationships. Hopefully you have seen the value of utilizing tools like "LinkedIn" to build your personal network. Do you agree with the axiom, "every opportunity has..

  How many work cycles should be timed to estimate

How many work cycles should be timed to estimate the average cycle time to within 2 percent of the sample mean with a confidence of 99 percent if a pilot study yielded these times (minutes): 5.2, 5.5, 5.8, 5.3, 5.5, and 5.1? The standard deviation..

  Under which conditions would a plant manager elect to

1 under which conditions would a plant manager elect to use a fixed-order quantity model as opposed to a fixed-time

  In what ways might they be compatible with organizational

In what ways might the divisionalized forms of most airlines lend themselves to the requirements of alliance membership? In what ways might they be compatible with the organizational needs of the alliances themselves?

  Describe how should the advertising budget be allocated

The Corporation's market research department advises the Corporation to use at most 90% of the advertising budget on television ads. Describe how should the advertising budget be allocated to maximize the total audience.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd