Focus on the fundamental aspects and basics of brand mgmt

Assignment Help Management Theories
Reference no: EM13310062

Focus on the fundamental aspects and basics of brand management, both from the organization's strategic vision and the consumer's perspective , how brands are created and to develop an understanding of the process of brand management.

DELIVERABLES:

- Identify the company PHILIPS product

- Describe briefly the nature of the organization, the business and industry it operates in, the significance of the current brand in the market ( brand inventory) and the perception of its customer to these brand ( brand knowledge)

- Evaluate and analyze the organization that you have chosen in term of its organization strategy, how the brand chosen " fits the strategy" intended, what issues ( problems, confusion etc) were faced by the organization or why does it have a strong/weak brand. Also examine how it deriverd its brand equity and how it developed the customer's knowledge (awareness & image) to be where they are today.

- Assess how brand management is carried out in the organization and what are the basic criteria adopted by organization. Show how this brand management influenced ( positive or negative) the brand positioning and ultimately the customer's perception of the brand.

- Critically assess if the marketing programs implemented by the organization raises the corporates image/ identify or enhanced the brand positioning of the organization's product/services enough to fit its business strategy or does it need to be reviewed or replaced

- Written report : 1500 words, excluding table of contents , referencing, charts, figures and appendices.

SUBMISSION REQUEREMENTS:

- Excutive summary 10%

- Introduction to the organization and its brand management concepts 10%

- Assess the current state of the organization corporate image & branding, using a " before & after" scenario. What were the key considerations for creating a strong brand from conception to market? Identify the challenges/issues faced by the brand and show how it was managed or subsequently replaced. 30%

- Show how important is the concept of brand management to an organization and how this process or lack of it made an impact in to the organization. 10%

- If you are now appointed as the new marketing director of this brand within the organization that you have chosen, what would you change and what would you do differently to ensure that the organization achieves its intended strategy more effectively. 10%

- Conclusion 10%

- References (APA referencing as it relates to the use of relevant research liteture and general information to support your analysis). Minimum from 5 to 10 references.10%

- Professionalism of report ( structure, spelling, grammar & overall pres

 

 

Reference no: EM13310062

Questions Cloud

Historical or contemporary perspectives : What do art history and pop culture contexts tell us verses those of other historical or contemporary perspectives?
Find when is the rider going to reach the stopping point : If we apply a breaking system to a skateboard while the speed of the skateboard is 5Milies per hour, the rider average weights is 180bounds while his height is 170 cm. You can assume the distance as it is 50meters.
Determine the speed of the electron after the collision : Suppose an electron is accelerated from rest through a difference in potential of V = 6.23 V. Find the speed of the electron after the collision
Calculate the overall copper recovery for the process : A froth flotation process is used to concentrate copper ore. It is a two stage process with a rougher stage followed by a cleaner stage. The cleaner tailings are returned to the rougher flotation.
Focus on the fundamental aspects and basics of brand mgmt : Focus on the fundamental aspects and basics of brand management, both from the organization's strategic vision and the consumer's perspective , how brands are created and to develop an understanding of the process of brand management.
Calculate the number of moles of helium in the balloon : A helium weather balloon is used to lift a meteorological sensor package high up into the atmosphere. Calculate the number of moles of helium in the balloon
What will be the new speed of the asteroid : In space, an asteroid of mass 5,000 kg is hit by an object of mass 1000 kg and travelling at 1,000 m/s with respect to the asteroid. what will be the new speed of the asteroid
Determine the alkalinity and ph of the mixture : Assuming that carbonate species dominate the acid/base behavior of boh solutions and that no gas transfer occurs when they are mixed, determine the alkalinity and pH of the mixture.
How much work was doen against friction during your decent : You sled down a hill of 45-m vertical height. The combined mass of you and your sled is 130kg. How much work was doen against friction during your decent

Reviews

Write a Review

 

Management Theories Questions & Answers

  Why knowledge management is significant to today-s employers

What is meant by knowledge management and why is it so significant to today's employers? Johnson and Johnson has been highly successful using the decentralized structure.

  What are the total costs of delivering style

What are the total costs of delivering Style A hats to the port of importation? What are the total costs of delivery for Style B hats to the port of importation?

  Distribute a copy of the article to your classmates

During our last class you will be asked to present an article from the business press that directly relates to any of the topics covered in class. You need to a) distribute a copy of the article to your classmates and myself, b) submit a copy of your..

  Quantum and incremental technological change

What is the relationship between quantum and incremental technological change? Why are these types of change important to organizations?

  The dulac box plant produces wooden packaging boxes

The Dulac Box plant produces wooden packaging boxes to be used in the local seafood industry.

  Team is working hard to develop a strategy to serve a client

Team is working hard to develop a strategy to serve a new client. Which of the following actions is most important to ensuring an effective strategy is chosen?

  Do you agree with the union official

Do you agree with the union official-Explain and do you believe import quotas should be established for certain industries? Which ones?

  Define and discuss three types of position power sources

1) Define and discuss three types of position power sources and politics using examples from your organisation to compare/contrast theory and practice.

  Identify and create a graphic of major competitors

Identify and create a graphic of major competitors, identifying market share/products to show competition in the industry. Complete a Competitive Profile Matrix, using at least 12 factors and two competitors.

  Construct an annotated bibliography

Construct an annotated bibliography - Should employers screen potential employees on the basis of lifestyle, physical appearance or personality tests?

  Prepare a powerpoint presentation on stakeholders

You are a high level manager who has been asked to show a PowerPoint Presentation to your employees on the ideas of stakeholders and corporate social responsibility.

  Pest analysis and porter 5 forces analysis

discuss whether you think PEST analysis and Porter's 5 Forces analysis would could be useful tools for HD executives to ultimately help them make wise strategic choices.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd