First step toward defining the marketing problem

Assignment Help Operation Management
Reference no: EM132185057

The first step toward defining the marketing problem correctly is to meet with the manager(s) who are requesting marketing research. Do this as early as possible for two important reasons. First, it’s important that managers and researchers are able to trust and communicate openly with each other. This won’t happen until you begin to know one another and build a relationship. To the extent possible, researchers need to keep the client engaged and actively participating in the process, especially during problem formulation, but also at later stages.

The second reason to meet with the client is straightforward. You need to get as much information as possible from the manager with respect to the problem/opportunity at hand. In particular, you need a clear understanding of the problem from the manager’s viewpoint, along with all relevant background information. The broader context is critical, as many people will become very focused on a specific task (e.g., “I need a taste test”) versus the broader issue (i.e., “We’re losing market share”). Without the broader issue in mind, you can accidentally go down a very specific and possibly incorrect path.Lis

List three questions that you would ask the manager during this interview.

Reference no: EM132185057

Concept of competitive advantage-not-for-profit organization

"The concept of competitive advantage is as important for not-for-profit organizations as it is for for-profit organizations." Do you agree or disagree with this statement? Ex

Integrated automated test bench control system

Find the call JTI - Integrated Automated Test Bench Control System with Certifiable Test Documentation Functionality - 2016 from EU Funds website (Horizon 2020) and write a Ca

Assembling resources to cope with the emergency event

A security plan should contain but is not limited to: evacuation protocols and routes, assembly locations, procedures for maintaining order on site and requirements for assemb

The legal considerations associated with diversity

According to Leonard (2008) effective supervisors must be prepared to manage a wide variety of people in the workforce in order to achieve the organizational goals and bottom

Expensive tablet device to celebrate

Hineki buys an expensive tablet device to celebrate his seventeenth birthday. Two weeks later, his father insists that he return it. Hineki's attempt to return the tablet will

Switching cost types-procedural-financial and relational

Then, for each of the switching cost types (procedural, financial, and relational), identify one product/service that has high switching costs and another that has low switchi

Government regulations-directly impact day-to-day operations

Referring to the same company, discuss the most likely government regulations that would directly impact day-to-day operations. Provide specific examples to support your respo

Packages for the human computer interface layer

Sweetbriar College is redesigning their course registration system [CRS]. They plan for this system to be web-based, but first you need to model the main system behind the web


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd