First step in strategic planning

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Reference no: EM13901719

1) From a producer's point of view, a greater number of levels in a supply chain means less control and greater channel complexity. True or False

2) Which of the following is the first step in strategic planning?

A) setting short-term goals

B) developing the business portfolio

C) defining the organizational mission

D) formulating the key marketing strategies

E) identifying the organization's weaknesses and the threats it faces

Reference no: EM13901719

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