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The administrator of a small, acute-care hospital is faced with his first managed care contract. He meets with representatives from the prepaid plan to discuss the amount to be paid to the hospital. The administrator is concerned because the managed care business does not look profitable-the hospital will be reimbursed below its current reimbursement levels. In what ways might the administrator evaluate this new managed care business in terms of its economic value to his institution?
Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management
focus of the final paperthe final paper should demonstrate an understanding of the materials texts assignments and
A product used in a laboratory of the hospital costs $60 to order, and its carrying cost per item per week is one cent. Demand for the item is six hundred units weekly. The lead time is three weeks and the purchase price is $0.60.
1. apple ceo steve jobs alluded to the price a customer may have to pay to own an iphone when he said that the steep
Explain why it is important for marketers to understand how customers make purchasing decisions. Identify the factors that would influence how and why someone would purchase a laptop or a new home
In this assignment you are required to prepare a report on the performance/marketing activities of a brand in terms of marketing mix and positioning as well as the branding of the brand.
What are the advantages and disadvantages of linking artists with brands, What is "The Big Idea"? One such creative aspect is the linkage of artists and brands
Describe both the push and pull promotion strategies. Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both)
Identify the concepts and supporting references for logistics. Describe the importance and techniques for effective logistics. Examine how logistics integrates with the System Acquisition Cycle
Can we use the concept of price elasticity to identify a brand's competitors? How would that work
scenario - you are negotiating a transaction for your client shark corporation. parties on the other side of the deal
Describe how marketing channel members add value in the channel of distribution between manufacturers and consumers.
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