Firm manufactures surgical instruments for hospitals

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Reference no: EM131232864

Your firm manufactures surgical instruments for hospitals around the country. You could strengthen your customer relationships by offering additional hospital products, but your company lacks sufficient capital to expand its production capabilities. Now you've been approached by MedEx, a firm which produces lighting fixtures for operating rooms, to become a reseller of its goods.

At first you were enthusiastic. However, your research has turned up three characteristics of MedEx so worrisome that you may turn down the deal. What are these characteristics? Select all that apply.

a. MedEx is opening a division in Germany but closing its division in Japan.

b. MedEx's CEO is not a surgeon.

c. MedEx has a reputation for slow delivery.

d. MedEx has no established procedures for providing technical assistance to salespeople or customers.

e. MedEx may introduce a line of surgical instruments within a year.

Reference no: EM131232864

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