Firm ability to deliver multi-level service models

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Technology used to deliver quality service has distinct appeal to certain demographics in society. The three important buying segments of our economy demographically are the Baby Boomers (born 1946-1964) Generation X (born 1965-1983) and Generation Y (born 1984-2002).

What are the technological preferences for customer service delivery for each of these demographic segments?

How can a company balance technological preferences by demographic profile and not have a model that delivers one type of customer service to all?

What cost implications impact a firm’s ability to deliver multi-level service models?

Reference no: EM131427897

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