Findings when advertisements achieve high recall scores

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How would you explain the findings when advertisements achieve high recall scores do not always turn out to do a good job in generating sales? Might some features of ads make them memorable but also turn off to consumers and dissuade them from buying the brand?

Reference no: EM131154011

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Findings when advertisements achieve high recall scores : How would you explain the findings when advertisements achieve high recall scores do not always turn out to do a good job in generating sales? Might some features of ads make them memorable but also turn off to consumers and dissuade them from buying..

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