Finding different sizes of newspaper for local newspaper

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You are the new online advertising manager for the Midland Daily Courier, a local newspaper. The newspaper wants to sell banner advertising on its site in a variety of sizes to meet the needs of its advertisers. Examine the IAB Web site and other online resources of your choosing, and then prepare a memo to the newspaper's advertising manager that outlines the current state of standards for banner ads. Comprise a specific recommendation regarding how many different sizes the newspaper must offer. Limit your memo to 500 words.

Reference no: EM1346036

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