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The development of any marketing mix depends on positioning, a process that influences potential customers' overall perception of a brand, product line, or organization in general. Position is the place a product, brand, or group of products occupies in consumers' minds relative to competing offering. There are many examples to illustrate this concept. Then:
Describe the position of the products marketed by your employer. Specify company name, what do they market and what is the position of the product. If your employer doesn't market products that fit neatly into this exercise, you may use another company you've worked for in the past or have knowledge of.
Do you think this is a good position? Why or why not?
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Which of the following statements demonstrates behavioral loyalty towards a brand? In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
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1.jackson motors inc. normally sells its electric motors to all buyers for 100. however a competitor offered to sell
Explain Four P's of Marketing Most Important and Which of the four P's of marketing must be emphasized and Why
imagine the company you work for is expanding and restructuring. you are provided the opportunity to determine the
Paragraph elevator pitch
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1q. identify two strategies that the company is currently using. construct an appropriate matrix or matrices to reflect
use the internet to research the apple corporation its current position and reputation regarding ethical and social
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