Reference no: EM131175495
Case Study: Stopping Outshopping
Read the case study titled "Stopping Outshopping", located in the online course shell. Then, use the Internet or databases to research similar marketing strategies in the health care industry.
Write a four to six page paper in which you:
1. Based on the textbook's summary of Timothy's philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
2. Examine the potential lessons that the "Stopping Outshopping" case could teach health care executives about complacency.
3. Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
5. Propose a one page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
6. Use at least five quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Examine the marketing research process and market segmentation strategies in the health care industry.
• Integrate the SWOT Analysis into viable recommendations to meet the health care services organization's operating requirements.
• Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.
• Apply Michael Porter's Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.
• Explain the impact that the population and societal, competitive, and financial forces have on health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.
Discuss the types of defense mechanisms
: A supervisor confronts a group of employees about the problem of not cleaning up after themselves in the employee lounge/kitchen. Discuss the types of defense mechanisms that could be applied to this conflict being encountered by the employees.
|
What would be the temperature range for a normal day
: A day is described as "normal" if the temperature during that day ranges within one standard deviation from the mean. What would be the temperature range for a normal day if temperature were expressed in degrees Fahrenheit?
|
Project plan for implementing six step data driven approach
: Prepare a project plan for implementing the six- step data-driven approach.- List the types of team members who should be involved in each step, how long each step will take, and cost estimates for each step.
|
Discuss studies that explore gender stereotypes
: Issues of stereotypes, prejudice, and discrimination are common areas of study within social psychology. The area of gender role stereotypes, in particular, has received considerable amounts of attention over the recent decades.
|
Find potential value of michael porters five forces analysis
: Evaluate potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutio..
|
Find the expected number of questions about the location
: A prize is randomly placed in one of ten boxes, numbered from 1 to 10. You search for the prize by asking yes-no questions. Find the expected number of questions until you are sure about the location of the prize, under each of the following strat..
|
Describe the internal stimuli that you were experiencing
: Describe the signals that you picked up on from the other people within your environment. Looking back now, do you think that your interpretation of the situation could have changed if you had experienced a different environment at that time?
|
Global efforts in the information systems industry
: Write a 3-5 page research paper exploring 3-5 topics regarding global efforts in the information systems industry.
|
Compute the companys return on investment
: Compute the company's return on investment (ROI). What would be the company's ROI in this scenario? Prepare a report showing the company's activity variances for December.
|