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1. In each of the cases listed below determine what this consumer needs to do (in terms of purchasing X and Y) to maximizes their utility.
Price is in dollars per unit. Marginal utility is measured in 'utils.'
Case
Price of X
Marginal Utility of X
Price of Y
Marginal Utility of Y
A
10
2
5
3
B
12
4
C
1
6
D
E
8
2. As Vice-President Marketing and Sales of a business venture, you have been asked to deliver a pricing strategy to increase revenues for all product lines. Discuss how you would use information on the elasticity of demand for each of the products in developing the strategy.
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