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Case- THE SMART(EST) PHONE1
Questions
1. At what stage in the product life cycle is the iPhone? What about other smartphones?
2. Given the diffusion of innovation theory, which is the largest and second largest group currently purchasing smartphones? Justify your answer.
3. Will Apple's iPhone maintain its competitive edge, or will Google's Android become the market leader?
4. What would happen to the smartphone market if Android applications were available on the iPhone and vice versa.
Explain Potential for real-time online communications and how potential for real-time online communications will affect customer service expectations
Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position
Explain In house versus outsourcing and Imagine that you are the head of the information technology for a fast growing ecommerce startup
1.after winning major championships star players often complain about their lack of endorsement offers. similarly after
Write a positioning strategy for your brand and Perform a SWOT analysis on your company and brand
Although B2B is by far the largest e-commerce category, B2C is more widely known. Why?
resource administrative ethics paper grading criteria on your student website find a current administrative issue in a
Explain Student query- marketing questions and Everyone is a member of at least one reference group
Pitch Kudler's Fine Foods new product to the class using a Microsoft PowerPoint presentation of 10-15 slides. Evaluation and control metrics and methodology to measure performance, Contingency planning
For the last twenty years, your firm has been producing a simple health drink called NutriA. Describe the new product
Explain the marketing concept Elaborate on four types of market segmentation methods that you think is appropriate for the tourism industry. Support your answer with relevant examples
question1.with regard to feedback a leader shouldhellipbe clear about what characteristics a subordinate possesses that
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