Find an article about a specific company
Course:- Managerial Accounting
Reference No.:- EM13161099

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If you are not currently employed, find an article about a specific company using a balanced scorecard. Cite the URL and summarize the article, including citing some specific measures and objectives as well as benefits or problems to date. Discuss the advantages and disadvantages of the presented information.


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Balanced score card is a strategic management tool. It works as a bridge between Company’s vision and mission and strategy to achieve the same. It was first presented in 1992 by Kaplan and Norton. In earlier period balanced score card was seen as a tool of performance measurement. But now it’s a highly recognised tool for strategic planning and management.

Summary of article of Shat-R-Shield on balanced score card:

(Reference: http://balancedscorecard.org/Portals/0/PDF/Shat-R-Shield_Case_Study.pdf)

Company is around 44 year old company and is engaged in the manufacturing of plastic coated shatter resistant lamps food, processing & packaging industries. Few years back Company CEO has implemented some strategic management tool and determined the targets. It was found useful and it’s achieved the operational improvements. In the next step Company has decided to implement the Balanced score card so as to establish the better connection between strategy and performance measurement.

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