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Brand equity is the marketing and financial value associated with a brand's strength in a market. In addition to the actual proprietary brand assets, such as patents and trademarks, four major elements underlie brand equity: brand-name awareness, brand loyalty, perceived brand quality, and brand associations. Co-branding is the use of two or more brands on one product. Marketers employ co-branding to capitalize on the brand equity of multiple brands. For example, Kraft's Lunchables product teams the Kraft cheese brand with Oscar Mayer lunchmeats, another Kraft-owned brand. Brands, however, may be owned by different companies such as Kellogg's Healthy Choice Cereal (Healthy Choice brand is owned by ConAgra). For fun, brainstorm some co-branded products that might go together with the following types of products: cookies, pizza, chips, sports drinks, or any other products you can think of. Do any strategic opportunities exist from co-branding your own company's product(s) or service(s) with existing brands in your company's product mix or with another company's brands?
DuBois can borrow funds from the factor at 3 percentage points over the prime rate (currently 9 percent). Determine the net annual financing cost of this factoring arrangement.
DPS Calculation Warr Corporation just paid a dividend of $1.50 a share (that is, D0 = $1.50). The dividend is expected to grow 7% a year for the next 3 years and then at 5% a year thereafter. What is the expected dividend per share for each of the ne..
Rocky Mountain Lumber Company is considering purchasing a new wood saw that costs $50,000. The saw will generate revenues of $100,000 per year for four years. Rocky Mountain’s tax rate is 34 percent, and its opportunity cost of capital is 10 percent...
The IRS is revaluating the asset life categories used for ACRS depreciation. The trucks that JK Industries use are currently classified by the IRS as having an asset life of 7 years. Because these trucks actually last for 10 years, the firm’s manager..
Swan Supply Company has net income of $1,175,200, assets of $10,871,200, and retains 70 percent of its income every year. What is the company’s internal growth rate?
Ford Motors expects a new hybrid-engine project to produce incremental cash flows of $74 each year and expects these to grow at a rate of 0.05 each year. The upfront project costs are $559 and Ford's weighted average cost of capital is 0.07. If the i..
You are considering investing $1,800 in a complete portfolio. The complete portfolio is composed of Treasury bills that pay 4% and a risky portfolio, P, constructed with two risky securities, X and Y. The optimal weights of X and Y in P are 60% and 4..
An insurance company will sell Jack Benny a product that costs $280,000. The product will pay $10,000 at the end of this year. Thereafter, the payments will grow annually at a 3 percent rate forever. Jack will be able to invest his cash flows at a ra..
East Coast Television is considering a project with an initial outlay of $X. It is expected that the project will produce a positive cash flow of $58,000 a year at the end of each year for the next 13 years. The appropriate discount rate for this pro..
Upon completion of the closing entries, you reviewed the general ledger and noticed that balances remained in all asset, liability, and equity accounts. In addition, there were still balances in the revenue accounts, but not expenses or dividends. Sh..
COST OF EQUITY WITH AND WITHOUT FLOTATION Javits & Sons’s common stock currently trades at $30.00 a share. It is expected to pay an annual dividend of $3.00 a share at the end of the year , and the constant growth rate is 5% a year. What is the compa..
You own a portfolio that has $1,500 invested in Stock A and $3,550 invested in Stock B. If the expected returns on these stocks are 9 percent and 15 percent, respectively, what is the expected return on the portfolio?
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