Female buyer
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A female buyer is looking at two used cars; one has good gas mileage, and the other leather seats. The buyer has always wanted a car with a leather interior. The buyer loves the way it feels and the impression of richness that it conveys. Even though the buyer doesn't have much money, she buys the car with the leather seats. The female buyer has just engaged in___

A. a subliminal reaction

B. perceptual vigilance

C. perceptual positioning

D. hedonic consumption.

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