Extremely successful selling high-end shoes to adult market

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Bristol Jones is the owner of a women's shoe store in Wainscot, PA. Her store has been extremely successful selling high-end shoes to the adult market in Wainscot. Management is looking to grow revenues and is considering offering men's shoes as well. What is your advice to Ms. Jones that she considers before taking on this new product line?

Reference no: EM131269399

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